New media is more than a phrase to describe digital innovation.It is a social weapon to decentre, marginalize, agitate, undermine and upset. But all old media were once new. This article moves beyond the binaries of old and new media, offering a paradigm shift to Now Media. This phrase describes platforms which are useful, integrate into daily life and improve our experiences of teaching, learning and education. While anti-discrimination policies can address ageist connotations when applied to people, the consequences of such ideologies on ‘old media’ are under-researched. Therefore, this article presents new models for platform management in libraries, schools and universities, showing the value of the now, rather than the new.