Dr Ross Todd reflects upon the submission in his regular section ‘Reflections and Actions’ in this edition of Synergy. It is worth looking at the SLAV submission if you have not done so already. To prepare such an overview, it was necessary to report on what we do, how we do it and why we do what we do, as both a profession, and as individuals. Such review and reflection is powerful. It makes one revisit the very nature of the profession, to justify to those you are writing for your very reason for existence, a valuable and useful exercise. I challenge all of you to read the SLAV submission and assess how well you are performing the role described.